How do you deepen morale
and drive productivity?
How do you deepen morale
and drive productivity?
How do you deepen morale
and drive productivity?
Celebrate great work in fun and authentic ways.
Celebrate great work in fun and authentic ways.
Celebrate great work in fun and authentic ways.
Kudos
Kudos
Kudos
Kmart were looking for a partner to develop a recognition program that would succeed in an already busy workplace.
Bunch were engaged to help embed a culture of recognition by developing a compelling rationale for WHY, make it clear WHAT team members and leaders need to do, and provide creative tactics for the HOW.
Kmart were looking for a partner to develop a recognition program that would succeed in an already busy workplace.
Bunch were engaged to help embed a culture of recognition by developing a compelling rationale for WHY, make it clear WHAT team members and leaders need to do, and provide creative tactics for the HOW.
Kmart were looking for a partner to develop a recognition program that would succeed in an already busy workplace.
Bunch were engaged to help embed a culture of recognition by developing a compelling rationale for WHY, make it clear WHAT team members and leaders need to do, and provide creative tactics for the HOW.
We delivered:
We delivered:
We delivered:
Explore sessions to understand current landscape.
A campaign narrative to inform key message
development.A communications plan to engage leaders and
team members.Guidance for leaders on their role.
A clear framework for recognition in line with Kmart strategy and values.
A pipeline of tactics to keep recognition fresh.
Governance to ensure continuous improvement.
Explore sessions to understand current landscape.
A campaign narrative to inform key message development.
A communications plan to engage leaders and team members.
Guidance for leaders on their role.
A clear framework for recognition in line with Kmart strategy and values.
A pipeline of tactics to keep recognition fresh.
Governance to ensure continuous improvement.
Explore sessions to understand current landscape.
A campaign narrative to inform key message development.
A communications plan to engage leaders and team members.
Guidance for leaders on their role.
A clear framework for recognition in line with Kmart strategy and values.
A pipeline of tactics to keep recognition fresh.
Governance to ensure continuous improvement.
Explore sessions to understand current landscape.
A campaign narrative to inform key message development.
A communications plan to engage leaders and team members.
Guidance for leaders on their role.
A clear framework for recognition in line with Kmart strategy and values.
A pipeline of tactics to keep recognition fresh.
Governance to ensure continuous improvement.
Our approach
Our approach
Our approach
Our ideation began by exploring the Kmart brand guidelines — this process ensured that our creative was aligned with the energy and visual framework of Kmart. Driven by the objective to establish a brand that could adapt with ease across various channels, we were driven on how we could make this pop across a deluge of content.
Creative outputs
Creative outputs
Creative outputs
A unique visual identity for the internal sub-brand.
Catalogue of layout ideas to guide the internal Kmart team when implementing the Kudos brand to comms.
Deployment of assets.
“I love KUDOS. It feels like something I could’ve already heard about at Kmart"
“I love KUDOS. It feels like something I could’ve already heard about at Kmart"
“I love KUDOS. It feels like something I could’ve already heard about at Kmart"
Head of Talent & Engagement
Head of Talent & Engagement
Enhance your employee experience and energise your people today!
Bunch acknowledges the Traditional Owners of the land where we work and gather. We pay our respects to Elders — past, present and emerging — and recognise their ongoing connection and contribution to this beautiful nation.
Enhance your employee experience and energise your people today!
Bunch acknowledges the Traditional Owners of the land where we work and gather. We pay our respects to Elders — past, present and emerging — and recognise their ongoing connection and contribution to this beautiful nation.
Enhance your employee experience and energise your people today!
Bunch acknowledges the Traditional Owners of the land where we work and gather. We pay our respects to Elders — past, present and emerging — and recognise their ongoing connection and contribution to this beautiful nation.
Enhance your employee experience and energise your people today!
Bunch acknowledges the Traditional Owners of the land where we work and gather. We pay our respects to Elders — past, present and emerging — and recognise their ongoing connection and contribution to this beautiful nation.