How do you elevate an existing program aimed at standardising processes to increase efficiency?
How do you elevate an existing program aimed at standardising processes to increase efficiency?
How do you elevate an existing program aimed at standardising processes to increase efficiency?
Develop a new creative narrative, visual identity with compelling assets to signal something new and different.
Develop a new creative narrative, visual identity with compelling assets to signal something new and different.
Develop a new creative narrative, visual identity with compelling assets to signal something new and different.
Rise recharge
Rise recharge
Rise recharge
ABB’s existing program to achieve operational efficiency — called ‘RISE’— was not achieving the desired cut through with employees or results for the business.
ABB called on Bunch to re-imagine how the program could be positioned, create compelling calls to action and a visual identity to breathe new life into the program and energise employees.
We were challenged to develop messaging and designs that would appeal to a diverse audience with different levels of English proficiency, as ABB’s employees exist across Europe, Asia, North/South America and Australia. This required investment to understand the impact of the change and the best ways to reach employees working in different roles and locations.
ABB’s existing program to achieve operational efficiency — called ‘RISE’— was not achieving the desired cut through with employees or results for the business.
ABB called on Bunch to re-imagine how the program could be positioned, create compelling calls to action and a visual identity to breathe new life into the program and energise employees.
We were challenged to develop messaging and designs that would appeal to a diverse audience with different levels of English proficiency, as ABB’s employees exist across Europe, Asia, North/South America and Australia. This required investment to understand the impact of the change and the best ways to reach employees working in different roles and locations.
ABB’s existing program to achieve operational efficiency — called ‘RISE’— was not achieving the desired cut through with employees or results for the business.
ABB called on Bunch to re-imagine how the program could be positioned, create compelling calls to action and a visual identity to breathe new life into the program and energise employees.
We were challenged to develop messaging and designs that would appeal to a diverse audience with different levels of English proficiency, as ABB’s employees exist across Europe, Asia, North/South America and Australia. This required investment to understand the impact of the change and the best ways to reach employees working in different roles and locations.
We delivered:
We delivered:
We delivered:
Workshops with stakeholders to uncover opportunities, challenges and risks.
Ideation of a new creative territory to anchor all creative and communication.
Development of a new narrative — called ‘RISE Recharge’— including compelling calls to action to drive awareness and adoption.
Workshops with stakeholders to uncover opportunities, challenges and risks.
Ideation of a new creative territory to anchor all creative and communication.
Development of a new narrative – called ‘RISE Recharge’ — including compelling calls to action to drive awareness and adoption.
Our approach
Our approach
Our approach
Our ideation began with a new creative territory to give employees a reason to believe. ‘The Red Thread’ — was used a visual tool to convey the connectivity experienced across all teams, regardless of location. The symbolism of this was used to communicate the desired behaviours. The red thread was never stagnate, it continuously flowed enveloping everyone
Creative outputs
Creative outputs
Creative outputs
Rise Recharge logo.
Production of a hero RISE Recharge video to orient employee.
Supporting collateral including screensavers, Teams backgrounds, posters and decals, intranet site, and digital screen content.
A leader alignment pack that provided them with supporting assets and tools so they can have meaningful conversations with their teams.
“Thank you for being patient with us, meeting our requirements, and delivering on this campaign wonderfully. It was a pleasure working with you all!”
“Thank you for being patient with us, meeting our requirements, and delivering on this campaign wonderfully. It was a pleasure working with you all!”
“Thank you for being patient with us, meeting our requirements, and delivering on this campaign wonderfully. It was a pleasure working with you all!”
Mariam Fatima-Islam Global Internal Communications Manager
Mariam Fatima-Islam
Global Internal Communications Manager
Enhance your employee experience and energise your people today!
Bunch acknowledges the Traditional Owners of the land where we work and gather. We pay our respects to Elders — past, present and emerging — and recognise their ongoing connection and contribution to this beautiful nation.
Enhance your employee experience and energise your people today!
Bunch acknowledges the Traditional Owners of the land where we work and gather. We pay our respects to Elders — past, present and emerging — and recognise their ongoing connection and contribution to this beautiful nation.
Enhance your employee experience and energise your people today!
Bunch acknowledges the Traditional Owners of the land where we work and gather. We pay our respects to Elders — past, present and emerging — and recognise their ongoing connection and contribution to this beautiful nation.
Enhance your employee experience and energise your people today!
Bunch acknowledges the Traditional Owners of the land where we work and gather. We pay our respects to Elders — past, present and emerging — and recognise their ongoing connection and contribution to this beautiful nation.