Internal communication plays two key roles in generating meaningful employee engagement.
Internal communication plays two key roles in generating meaningful employee engagement.
Effective internal communication to and between employees is critical for a happy, efficient and productive workforce.
Effective internal communication to and between employees is critical for a happy, efficient and productive workforce.
For us, internal communication needs to be less about broadcast and more about two-way interaction and collaboration. That’s why we believe that every organisation should strive to use the right mix of internal communication and collaboration tools that meet the unique information needs and preferences of its people.
Great internal communication starts with a solid strategy. Are current channels and the way we package up information to send through these channels fit for purpose? Or are they holding great content back from even reaching employees? Are leaders ready to communicate?
The aim of an internal communication audit and ecosystem review is to assess the current internal communications strategy, channel and tactics mix to ensure this is achieving engagement objectives.
For us, internal communication needs to be less about broadcast and more about two-way interaction and collaboration. That’s why we believe that every organisation should strive to use the right mix of internal communication and collaboration tools that meet the unique information needs and preferences of its people.
Great internal communication starts with a solid strategy. Are current channels and the way we package up information to send through these channels fit for purpose? Or are they holding great content back from even reaching employees? Are leaders ready to communicate?
The aim of an internal communication audit and ecosystem review is to assess the current internal communications strategy, channel and tactics mix to ensure this is achieving engagement objectives.
What Triggers an Internal Communications Audit?
What Triggers an Internal Communications Audit?
Different teams experience communications differently.
Different teams experience communications differently.
Different teams experience communications differently.
Decisions are being made without data or objective insights.
Decisions are being made without data or objective insights.
Decisions are being made without data or objective insights.
Lack of clarity about which channels to use.
Lack of clarity about which channels to use.
Lack of clarity about which channels to use.
Engagement Survey results indicate deficiencies in communication and leadership comms effectiveness.
Engagement Survey results indicate deficiencies in communication and leadership comms effectiveness.
Engagement Survey results indicate deficiencies in communication and leadership comms effectiveness.
Internal Communication team has become highly reactionary instead of playing strategic advisor role.
Internal Communication team has become highly reactionary instead of playing strategic advisor role.
Internal Communication team has become highly reactionary instead of playing strategic advisor role.
“Too much noise” and important messages are not cutting through.
“Too much noise” and important messages are not cutting through.
“Too much noise” and important messages are not cutting through.
Employees struggle to locate required information.
Employees struggle to locate required information.
Employees struggle to locate required information.
Some channels are underutilised while others are over-relied upon.
Some channels are underutilised while others are over-relied upon.
Some channels are underutilised while others are over-relied upon.
Internal Communication Requires a Total Business Mindset
Internal Communication Requires a Total Business Mindset
01 PRINCIPLES
Objectives of the internal communications strategy. Strategic principles to guide execution. Identified current and future state. Tone of voice. Clear purpose and strong linkage to enabling broader organisational ambitions.
01 PRINCIPLES
Objectives of the internal communications strategy. Strategic principles to guide execution. Identified current and future state. Tone of voice. Clear purpose and strong linkage to enabling broader organisational ambitions.
02 AUDIENCES
Clarity on who we’re talking to, listening to, how and where to engage them. Tools to understand audience sentiment and make organisational wide messages relevant for each group.
02 AUDIENCES
Clarity on who we’re talking to, listening to, how and where to engage them. Tools to understand audience sentiment and make organisational wide messages relevant for each group.
03 CONTENT
Key messages. What needs to be communicated, how we’ll say
it with consistency and make it recognisable. Campaign phases. Ability of leaders to listen and drive key messages with conviction.
03 CONTENT
Key messages. What needs to be communicated, how we’ll say it with consistency and make it recognisable. Campaign phases. Ability of leaders to listen and drive key messages with conviction.
04 CHANNELS AND TACTICS
Aligned communication channel and tactic ecosystem. Sequenced phases and messages aligned to organisational events and rhythms.
04 CHANNELS AND TACTICS
Aligned communication channel and tactic ecosystem. Sequenced phases and messages aligned to organisational events and rhythms.
05 GOVERNANCE
Internal resourcing, ways of working and measures of success. Capturing ongoing feedback and techniques for responsive course-correction.
05 GOVERNANCE
Internal resourcing, ways of working and measures of success. Capturing ongoing feedback and techniques for responsive course-correction.
Building an Integrated Internal Communications System
Building an Integrated Internal Communications System
The criteria for success
The criteria for success
People
Our roles are clear and we demonstrate our desired behaviours.
People
Our roles are clear and we demonstrate our desired behaviours.
Leaders
Comms Champs
Internal Comms Team
All employees
Process
We have a strong operating rhythm with sequential forums with clear purposes.
Process
We have a strong operating rhythm with sequential forums with clear purposes.
Developing engaging content
Sending a message (who, when and how)
Predictable rhythms
Discipline
Performance
We are armed with effective tools to execute and monitor performance.
Performance
We are armed with effective tools to execute and monitor performance.
Channels & Tactics
Measurement
Insights
Responsive course-correction
Leader-Led Makes the Difference
Leader-Led Makes the Difference
Support leaders with both a communications System and the Capability to play a visible role within it
Support leaders with both a communications System and the Capability to play a visible role within it
System
System
We need to build a communications framework with a total business mindset, that embraces the perspective of employees and enables leaders to take up their role in a predictable cadence.
We need to build a communications framework with a total business mindset, that embraces the perspective of employees and enables leaders to take up their role in a predictable cadence.
Capability
Capability
Support and hold leaders accountable for owning the agenda, delivering with conviction, personalising their message and demonstrating desired behaviours.
Support and hold leaders accountable for owning the agenda, delivering with conviction, personalising their message and demonstrating desired behaviours.
Methodology: Internal Communications Audit
Methodology: Internal Communications Audit
Our approach underpins the way we work and has three distinct phases.
Our approach underpins the way we work and has three distinct phases.
01. Discover
01. Discover
Initiate the project by aligning outputs and ways of working. Review key documents and undertake stakeholder workshops and interviews.
Initiate the project by aligning outputs and ways of working. Review key documents and undertake stakeholder workshops and interviews.
02. Develop
02. Develop
Turn insight into action and develop a foundational internal communication strategy, calendar, visual assets and templates.
Turn insight into action and develop a foundational internal communication strategy, calendar, visual assets and templates.
03. Deliver
03. Deliver
Maximise adoption into the business by enabling the internal communications team and leaders through comms tools and coaching.
Maximise adoption into the business by enabling the internal communications team and leaders through comms tools and coaching.
Product: Internal Communication Review
Product: Internal Communication Review
Our 3-tiered approach starts with an Audit.
Our 3-tiered approach starts with an Audit.
1. Discover
1. Discover
Audit to identify insights and align implications
Audit to identify insights and align implications
Knowledge Building. Early workshops with IC Team to build knowledge and early hypotheses.
Knowledge Building. Early workshops with IC Team to build knowledge and early hypotheses.
Current Communication. Review existing internal comms, key messages, business strategy and comms cadence.
Current Communication. Review existing internal comms, key messages, business strategy and comms cadence.
Discovery Workshops. With employees/groups and leader interviews.
Discovery Workshops. With employees/groups and leader interviews.
Survey. Assess perspectives and data of audience and leaders.
Survey. Assess perspectives and data of audience and leaders.
Strategy. Clarity of Internal Communications strategy and link to organisational goals.
Strategy. Clarity of Internal Communications strategy and link to organisational goals.
Audience. Review audience segmentation, tone of voice, feedback mechanisms.
Audience. Review audience segmentation, tone of voice, feedback mechanisms.
Content. Review relevance of key messages to audience, role of leaders, operational comms, inclusion of change principles.
Content. Review relevance of key messages to audience, role of leaders, operational comms, inclusion of change principles.
Review Channel and Tactics. Effectiveness of current channels and tactics.
Review Channel and Tactics. Effectiveness of current channels and tactics.
Governance. Review IC team resourcing and processes to govern and improve communication.
Governance. Review IC team resourcing and processes to govern and improve communication.
Insights and Implications Report. Summary of findings and recommendations.
Insights and Implications Report. Summary of findings and recommendations.
Following an Audit, we align with you on deliverables to enrich your Communication ecosystem.
Following an Audit, we align with you on deliverables to enrich your Communication ecosystem.
2. Develop
2. Develop
Build strategic foundations of communication
Build strategic foundations of communication
Internal Comms Strategy. Establish foundations including principles, ambition, Personas, Tone of Voice and Ways of Working (incl. metrics).
Internal Comms Strategy. Establish foundations including principles, ambition, Personas, Tone of Voice and Ways of Working (incl. metrics).
Communications Calendar. Including Content pillars, creative tactics development, message sequencing.
Communications Calendar. Including Content pillars, creative tactics development, message sequencing.
Channel Selection. Select the best technology to meet organisational needs.
Channel Selection. Select the best technology to meet organisational needs.
Visual Assets. Visual identity, templates for emails, newsletters and updates.
Visual Assets. Visual identity, templates for emails, newsletters and updates.
Operational Communication. Address specific communication for operational groups (e.g. Commercial team rhythms).
Operational Communication. Address specific communication for operational groups (e.g. Commercial team rhythms).
3. Deliver
3. Deliver
Maximise adoption into the organisation
Maximise adoption into the organisation
Leadership Communications Masterclass. Inspire and enable leaders to play an elevated role.
Leadership Communications Masterclass. Inspire and enable leaders to play an elevated role.
Leader Pack. Educate leaders and align them to the role they play in the process.
Leader Pack. Educate leaders and align them to the role they play in the process.
Comms Team Ways of Working Workshop. Align roles, responsibilities, governance and KPIs.
Comms Team Ways of Working Workshop. Align roles, responsibilities, governance and KPIs.
Coaching. Ongoing support for IC Leaders.
Coaching. Ongoing support for IC Leaders.
Are you ready to supercharge your Internal Communications?
Bunch acknowledges the Traditional Owners of the land where we work and gather. We pay our respects to Elders — past, present and emerging — and recognise their ongoing connection and contribution to this beautiful nation.
Are you ready to supercharge your Internal Communications?
Bunch acknowledges the Traditional Owners of the land where we work and gather. We pay our respects to Elders — past, present and emerging — and recognise their ongoing connection and contribution to this beautiful nation.
Are you ready to supercharge your Internal Communications?
Bunch acknowledges the Traditional Owners of the land where we work and gather. We pay our respects to Elders — past, present and emerging — and recognise their ongoing connection and contribution to this beautiful nation.
Are you ready to supercharge your Internal Communications?
Bunch acknowledges the Traditional Owners of the land where we work and gather. We pay our respects to Elders — past, present and emerging — and recognise their ongoing connection and contribution to this beautiful nation.