How do you elevate an existing program aimed at standardising processes to increase efficiency?

Develop a new creative narrative, visual identity and compelling assets to signal something new and different.

Simplifying Aeronautical Reporting with the ADO Portal

Airservices Australia developed a new portal for those who use Australian sky space (airlines, airports, wind farms, etc) to report their aeronautical data. Called the ‘ADO Portal’, this new technology represented a different way of reporting and housing data, so Bunch was engaged to develop a change narrative and learning materials to launch the ADO Portal to users.

We were challenged to create an integrating learning program that could be quickly understood by busy stakeholders, while ensuring the language used on the ADO Portal was friendly and optimistic in tone. This required investment to understand the needs of ADO Portal users and the ways in which they would uniquely interact with the Portal.

Our process, deliverables and impact included:

Workshops with stakeholders to uncover opportunities, challenges and risks.
Development of an ADO Portal change narrative, including compelling calls to action to drive awareness and adoption of the tool.
Production of a hero ADO Portal video to orient users.
Production of three animated ‘how to’ instructional videos, overlaying the ADO Portal interface with simple graphics and a compelling voiceover.
Creation of five instructional ‘placemats’ that demonstrate common tasks performed on the ADO Portal.
Writing and design of a comprehensive ADO Portal User Guide.
All assets created included a unique visual identity that was created by Bunch to make all ADO Portal collateral recognisable and memorable.
Upon launch, Airservices Australia advised us that all users transitioned successfully to the new portal.

“My sincere thanks to the Bunch Team for your efforts on our project, and for your commitment to achieving the best possible outcome for us. I know it wasn’t easy to deliver, but thanks to your overall management, attention to detail and focus, we achieved a quality outcome.”

Damian Owen, Project Manager

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