Client Snapshot

Tabcorp client is one of Australia’s biggest multichannel wagering brands offering a broad range of betting experiences across retail and digital channels.

The company’s ecosystem is made up of over 1500 wagering staff and 30,000 front-line staff with stakeholders across franchises, racecourses and industry partners.

The Brief

Tabcorp is on a journey to transform the wagering and retail experience for their customers. Moving from a retail footprint led approach into the digital space is key to unlocking future growth and maximising their competitive advantage.

Bunch was first engaged to deliver a best practice approach to communications to drive engagement and enable delivery of the client’s key strategic programs. If their staff don’t hear about it, how can they believe it and live it? Working with the Head of Transformation, Bunch is now engaged in programs to help the broader business and connect, inform and inspire their diverse group of stakeholders as they move towards their 2020 vision.

Outcomes supported by Bunch

Communications audit and report
Wagering leadership conferences
Longitude pari-mutuel program support
Retail pilot program
Retail pitch materials
Digital commissions launch content
Frontline staff education and rewards program