Client Snapshot

Our client supplies natural gas and electricity to more than 2.8 million residential and business customers throughout Australia. In addition to the retail function, they have a significant portfolio of industrial and commercial customers, and energy assets throughout Australia, including 8 generation sites.

They employee thousands of people across 14 locations including customer contact centres in the Philippines and India.

The Brief

This large corporation has recently embarked on establishing a new vision, purpose and brand proposition centred on customer centricity and better energy use. With thousands of staff across the country, they have a significant challenge in transforming their business to connect their teams to this single strategic focus.

Bunch have embarked on a journey with them to develop an engagement plan that will connect, inform and inspire the people behind the brand, the first step towards sustainable cultural change.

Outcomes supported by Bunch

Leadership customer centric immersion sessions
Company wide town hall
Sponsorship program communication
Brand refresh launch program & engagement plan