What type should your type be?

Author: Zara Karaduman

If you’re like me, you probably don’t give too much thought to the type of font you use when sending an email, typing up a document or posting something online.

In fact, most people probably aren’t aware that different types of fonts are designed for different purposes. There’s a reason why most books you pick up to read are printed in similar fonts. Amazon even created their own Bookerly font for their kindles, making it easier for their users to read.

The truth is that the type of font, the spacing between different letters and size of the fonts can all make a difference to the reader. The font can determine if you’re able to quickly read and comprehend what is on the page, even slowing down the reader’s brain to focus and interpret the letters and words.

When Steve Jobs dropped out of college, he took a calligraphy course and learnt all about typography; about serif and sans serif typefaces, about the importance of spacing and how different fonts work for different roles. So, when the first Mac came out, it was designed with a wide range of fonts. Fast forward 30 years, we now have hundreds of fonts to choose from.

We spend nearly a third of our working week reading, writing and checking emails. With all that time, any help that will make your email easier to read will help with productivity and brain space.

In an age when we’re overloaded with information, playing to our subconscious and giving our audience a little brain space may ultimately make your message that little bit clearer. Nowhere is this more true that in email.

Fonts like Georgia and Verdana are better for your inbox, as they are both serif style fonts and have additional spacing that make them easier to read. Fonts like Helvetica and Arial shouldn’t be used for emails as their letters are closer together. The b and d in arial are the same shape in reverse, making it hard for the eye to interpret.

The next time you write an email stop and check what font your computer is set to and make sure you are selecting a font aimed at making your readers life easier! (and hope it’s not comic sans as no one wants to see this http://i0.kym-cdn.com/photos/images/newsfeed/000/127/274/1fde3_COMIC-SANS.jpg )



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