Project: Brand relaunch
People: Customers and key stakeholders
Qenos engaged Bunch to help launch their new brand identity to a prestigious C-level audience. The requirement was to shift perceptions from a legacy manufacturing focused business, communicate a story about growth and opportunity in new markets and make a connection to a future where innovation is critical.
Wanting to create an event that clearly demonstrated the new tagline of ‘ingenious transformations’, we crafted an experience that featured transformations at multiple touchpoints: the environment, the logo reveal, the cuisine, even the way drinks were served. Reinforcing the theme, the evening was hosted by James O’Loghlin, popular presenter of the New Inventors programme who led a provocative discussion on innovation with Qenos’ CEO.
Bunch created an experience where the audience became part of the brand journey themselves. The result was an evening of insightful content and open discussion around the future of manufacturing in Australia with Qenos firmly at the centre of it all.