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Client: Treasury Wine Estates
Project: Penfolds Ampoule
People: Trade, global and local media and wine lovers


The Penfolds Ampoule Project is the ultimate reflection of winemaking heritage, innovation and artistic collaboration.

Encapsulating a truly significant wine (2004 Block 42 Cabernet Sauvignon), only twelve handmade vessels were made, each one worth $168,000. To help tell the story (both online and at the launch event in Moscow), we captured on film the artistry of the skilled craftsmen who were commissioned for this unique project.

Launched to worldwide acclaim, the Ampoule set a new standard of art and science and the film achieved an impressive 36,000 views in its first two weeks online.