Project: RFP story
To support an RFP from one of their customers, Orora wanted to find a way to tell a story of their existing business with that customer and pitch their capabilities moving forward. Although RFPs are generally about numbers and words, they wanted to use this as an opportunity to deliver an engaging message that brought an emotive element to the submission.
Bunch supported Orora with a three minute film that captured the innovation, technology and capabilities of the Orora plant and its staff, innovation centre and design expertise. Reflecting a can’s journey from rolls of aluminium to the finished product, we helped communicate a powerful story that conveyed Orora’s understanding of their customer’s business and how they could support it.
The film was so well received by Orora that they immediately requested a second video be produced for another RFP.