Project: Integrated Activity Planning – Customer Immersion
In a fast moving and increasingly competitive retail environment, it is essential that brands connect and communicate with their retail customers in ways that are engaging, effective and demonstrate the value of their portfolio.
Having worked closely with CUB previously to engage some of the biggest and most influential retailers in the country, Bunch were approached to create a semi-permanent activation that would help them communicate their long term plans and activities and showcase how these will benefit CUB and retailers alike.
Bunch created an immersive and dynamic environment that took the audience on a journey through six distinctive zones representing each category. This placed them in the world of consumers to help elaborate and demonstrate how drinking and purchasing occasions link to everyday life. Working to a tight timeline, we designed a space that successfully balanced the needs of brand, product and category and creates a flexible asset that enables CUB to have ongoing relevant, vibrant and focused discussions with their customers.
The total experience has been incredibly well received by CUB and their retail customers alike with one key customer calling it “the best engagement session we have had with any supplier on brand and category activity.”