By Chantelle Courtney
Did you know that by 2020 nearly half of the Australian workforce will be millennials? The generation aged 26-34 years will soon dominate our workplaces. In the blink of an eye, they’ll be leading the developed world. How are we dealing with the expectations of millennials? Panicking? Reading every millennial article known to mankind?
Millennials are different and they’re reshaping the way we communicate. As a Communications Manager who lives and breathes strategy, I’m excited by the change millennials represent. I’m embracing this change and learning everything I can – who knows when we’ll experience such a significant shift in communications again.
Like many generations before them, millennials have expectations of their employer. They expect communications will make them feel inspired and motivated. That employers will reach them in creative ways. That leaders will help them grow and achieve excellence. There is little tolerance of poor communications – this generation unashamedly expect more. I love that. Shouldn’t we all have high expectations?
Millennials want their employers to give them a reason to believe. So how are they different to generations before them?
Millennials love technology – apps, online learning, virtual reality and social media. Technology is integral to millennials – it helps them connect. So it’s no surprise that they expect employers to use technology to reach them. After all, they already spend on average 12.5hrs on Facebook each week.
Companies need to combine conventional personalised communications with technology. Singing it from the roof tops when they recruit will attract the best candidates.
So what’s the take out message? Companies must evolve to use new millennial-friendly channels. They must train leaders on how to best motivate and inspire. They must celebrate this exciting new chapter. Establishing a workforce of high performing, engaged millennials is dependent on it.