Author: Scott O’Halloran
Notice to businesses of Australia.
If I’ve found your product or service online, it means you have something that I want.
I’m engaged, ready to buy, ready to become a client.
Is this really the time to put a DETOUR in my path and slow down my movement from consideration to purchase?
I rarely take to my personal social media account to rant about work, you’ve gotta keep these parties separate, though last week my Facebook status read;
Today’s rant to ALL BUSINESS OWNERS: Put your “BLEEPING” number on your website – you are losing $$$ and it’s annoying. #REALLYANNOYING. #BLEEPS
#NeedsAndWantsAnswersInstantly #ImNotFillingOutYourInfoPage ”
I think the hashtags make it clearer.
In a world which can barely keep up with convenience, where you push me online to learn about your product or service, all I ask is that you put your contact details on your webpage – not a form that might take me 15 minutes and gives you what you want but makes me #FRUSTRATED – not even an email address with those oh-so-friendly spam preventing codes that might get me a response in 12-24 hours
Pretty please, can you include a phone number? That way I will call you, enabling you to utilise a centuries old marketing tool called human-to-human interaction (#H2H). You can then give me something called #customerservice, answering my questions, helping me learn about your offer and build a relationship in the shortest possible timeframe.
Maybe you’ll even get some business out of it!
Sounds simple, I know…
Oh and while I’m dreaming and asking for these outlandish things, can you chuck in a discount 😉