Habits made real

How do you make employee inductions more engaging?

That’s the question Ogilvy & Mather Cape Town were challenged with solving.

Their response?

Make culture tangible and add meaning to the agency’s values in an unexpected and interesting way.

The O&M Induction Box is a package given to all new employees. Drawing inspiration from the famous 8 Ogilvy Habits of the agency’s revered founder, David Ogilvy, each item contained within the box represents a habit.

In short, a great example of craft, imagination and tactile storytelling.


O&M Induction box

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