How do you make employee inductions more engaging?
That’s the question Ogilvy & Mather Cape Town were challenged with solving.
Make culture tangible and add meaning to the agency’s values in an unexpected and interesting way.
The O&M Induction Box is a package given to all new employees. Drawing inspiration from the famous 8 Ogilvy Habits of the agency’s revered founder, David Ogilvy, each item contained within the box represents a habit.
In short, a great example of craft, imagination and tactile storytelling.