By Scott O’Halloran

It’s said that 96% of the internet and its information is not accessible through standard search engines. In this world of over communication, this doesn’t seem very communicative.

I say, before we open that door, we need to look into the incredibly long and what I find UNUSEFUL world of ACRONYMS. A habit born out of the desire to communicate more efficiently that has perhaps made everything worse.

When starting at Bunch six years ago I was often left red faced when someone would say ‘FMCG’ (Fast Moving Consumer Goods). At the time I had no idea what they were talking about.

Six years on, I still find myself hearing new and useless acronyms being thrown around the office and industry as if it’s a simple “GDAY”. Other than having to ask what it means ATT (All The Time), I then find myself trying to pass the information on to a colleague or client in this weird lettered world.

Surely there is a compiled list somewhere on the deep dark web that could help us industry folk out…right? No!

I came across but, for me, it only complicated this already complicated world, giving multiple meanings for one acronym depending on the industry you are referring to! WTF?

So, please see below my top 100 daily industry acronyms used in Bunch’s world:

AKA Also Known As
ASAP As Soon As Possible
ATL Above The Line
AV Audio Visual
BAE Before Anyone Else
BAU Business As Usual
BDE Business Development Executive
BDM Business Development Manager
BEO Banquet Event Order
BFN Bye For Now
BGM Background Music
BHAG Big Hairy Audacious Goal
BLT Bunch Leadership Team
BMs Business Managers
BPM Business Performance Management
BRB Be Right Back
BTL Below The Line
BTW By The Way
BU Business Unit
CA Consumer Affairs
CCS Customer Channel Sub-System
CDS Credit Default Swap
CFBP Council for Fair Business Practices
CFM Customer Feedback Management
CI Continuous Improvement
CLT Customer/Commercial Leadership Team
CMLT Customer Marketing Leadership Team
COB Close Of Business
CPT Computer Program Test
DMC Destination Management Company
ELT Executive Leadership Team
EOD End Of Day
EOM End Of Month / End Of Message
ETA Estimated Time Of Arrival
EVP Executive Vice President / Employee Value Proposition
F&B Food and Beverage
FOMO Fear Of Missing Out
FSLT Federal, State, Local, Tribal
FYA For Your Action
FYI For Your Information
GSM Grams per Square Metre (referring to paper weight)
HH Mic Hand Held Microphone
HOCC Head of Customer Category
IAP Individual Action Plan
IRL In Real Life
JIC Just In Case
KAE Key Account Executive
KAM Key Account Manager
KIR Keep It Real
KOL Key Opinion Leader
KPI Key Performance Indicator
LAMP Legal Age Meeting Place
LAS Legal Age Smoker
LEP Limited Edition Product
LMAO Laugh My Ass Off
LOL Laugh Out Loud / Lots of Love
MC Master Of Ceremonies
MKTG Marketing
MLT Marketing Leadership Team
MPV Manual Price Variance
MVP Most Valuable Person / Player
NAM National Account Manager
NCPF National Cycle Planning Forum
NOPT National On Premise Team
NPD New Product Development
OHS Occupational Health and Safety
OMW On My Way
OOO Out Of Office
PAC People And Culture
PD Producer / Position Desciption
PM Project Manager
PMS Pantone Matching System
PPA Price and Promotion Alignment
QBR Quarterly Business Review
ROFL Rolling On The Floor Laughing
ROFLMAO Rolling On the Floor Laughing My Ass Off
ROI Return On Investment
RSA Responsible Service of Alcohol
RTD Ready To Drink
S&OP Sales and Operations
SAMs Support Agreement Management systems
SEO Search Engine Optimisation
SKU Stock Keeping Unit
SLT Senior Leadership Team
SOH Scott O’Halloran / Sydney Opera House
TIA Thanks In Advance / This Is Africa
TFN Tax File Number
TLA Three Letter Acronym
TMI Too Much Information
TOIL Time Off In Lieu
TOR Terms of Reference
TP Trade Presenter
TTYL Talk To You Later
TY Thank You
VIP / VVIP Very (Very) Important Person
VOG Voice Of God
WOM Word Of Mouth
WTF What The F*ck
YOLO You Only Live Once
PS Post Scriptum

To everyone out there who wants to communicate effectively… WHY ARE WE DOING THIS TO OURSELVES?