Author: Steph Bradshaw
It’s moments before show time and the team is rushing around putting the final touches on the space. Fluffing cushions, shifting tables just two inches to the left/right/ back. This is just one of many situations the inner designer comes out of your average person. “Please centre that table.” “I disagree, shift it to the left.” This is when everyone becomes a designer.
As someone from a design background – you probably think I’m being precious. But I see it at every event and in every agency. Suddenly everyone is an expert in things like symmetry and colour matching, and everyone is just trying to get the job done.
It’s not confined to the world of environment design. I see them surround the graphic designer at work, a sea of potential Art Directors (including myself). We all hover around the young and talented graphic designer we are lucky enough to have here at Bunch. I’m not immune. But I am aware.
The truth is, everyone just wants to help. The job isn’t quite right yet, it’s unfinished and that’s how it looks. But I have come to a realisation. It’s unfair. Not because everyone shouldn’t help. But, because to shift, push, prod things before the designer/stylist/florist is finished, is unfair. Because to change things too early doesn’t give the designer a chance to complete their own vision, make it right in their own eyes. And that’s when you get their best work.
So before judging the work of a stylist at a recent event, I took the least travelled route. I stood back and waited until she was happy and asked for feedback. Then I helped. Because nothing designed by committee was ever designed well.
Design is a powerful tool. When done well it has great potential. So gift your designer with all the information you have and then stand back and watch the magic happen.