Sometimes it’s what’s missing that matters most.

Author: Adam Mortimer

We love George Lucas.

His career has been defined by innovation, collaboration, writing and production – American Graffiti, Indiana Jones and Star Wars alike.

‘The sound and the music are 50% of the entertainment in a movie’. George Lucas.

THX, the ‘deep note’ theatre and cinematic sound effect system George pioneered added a powerful and complimentary dimension to film making and the audience connection to film that had never before been experienced.

https://www.youtube.com/watch?v=PomZJao7Raw

In effective brand storytelling, unique brand character, narrative and message are woven together to create a powerful and compelling whole that engages the audience seamlessly.

But sometimes it’s the elements that are not in balance, or not considered, that take away the magic for the audience.

If we reduce one or some of the sensory layers, or don’t give focus to the whole audience experience, it can sometimes feel, well, like something is missing…

 https://www.youtube.com/watch?v=G5z2ECXo33s

We believe effective live communication taps into all the senses effortlessly, dialing up different stimulus at different times to create the greatest impact and emotional connection.

It’s this sensory balance we strive for in the programs we deliver.

If that sounds good to you, get in touch and we’ll give you a taste of what we can do.

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