Author: Rowena Horne
A digital journey retold in pictures (and bumper stickers): an AIME presentation on Trends and Innovation.
Any misinterpretations are mine, apologies to the esteemed presenter.
The world is halfway on the digital journey and
about to stop dipping a toe in the shallow end.
But can we swim?
Sharpen up, be ready for the following.
#1 Trend: Intelligent Data
Data is the new oil
Privacy is the new green.
Data can – and does – tell a story.
We need to be making data driven decisions.
Accept that we don’t need to be perfectionists (or we’ll never start, let alone innovate).
Disruption is the new digital redistribution.
Passive data collection is the new black
#2 Trend: The customer @ the heart
Frictionless payment systems exemplify this.
[Despite security concerns, this is next hit prediction in this vein]
The CMO and the CIO are merging to create the super CDO.
(Chief Marketing Officer, Chief IT/Information Officer, Chief Digital Officer respectively)
TV networks are slow to innovate- that’s why their survival is threatened.
LinkedIn knows more about your people than your HR department does
Then he said this…
Behave like an entrepreneur
Which industries are embracing in this space?
Banking and finance – innovate or die (or become irrelevant)
And who’s not?
Engineering, IT and Tech!
And my conclusion: